In contrast to usual teasers push notifications are more clickable traffic format. In order to your teaser to evoke necessary response from the audience, you need to try hard to attract attention to your advertising, especially in a overfull market.
There is another story in case of push notifications. User's attention is already focused on you, because it is very difficult not to notice the notification and miss it.
How to achieve high results when planning your advertising campaign:
- First of all you will have to work hard to think through fundamentally different campaigns, with different creatives and approaches. Since the stream of your campaigns will be showered on the same users, identical campaigns can be a verdict to your profit. We recommend to make 3-5 creatives for one offer to start campaigns.
- Do not forget that the push notification is a brief distillation of your ad, it is the most important information about your offer, which a user must grab instantly and become interested in it.
- Besides the fact that your campaigns should be various, they should be updated regularly. "Wasted pushes" cease to demonstrate results with time, therefore with this traffic format you should always keep your hand on the pulse. if you notice that interest began to fall, it is high time to launch new ads. We strongly recommend changing your creatives every 3-5 days.
- By the way about the cost per click, do not experiment with the minimal bid, start with the recommended price per click, and then gradually reduce the cost of clickable ads simultaneously adding new ones.